The sixth sense
The latest motorcycle road safety campaign went live last night
The Sixth Sense, featuring five-time world Moto GP champion Mick Doohan
The ‘Sixth Sense’ motorcycle safety campaign uses a positive and educational approach to appeal to the target audience of motorcycle riders. A range of online resources (5 x video tutorials, regional motorcycle route maps, etc.) are the core elements of the campaign. The resources appear on the ‘Join the Drive to Save Lives’ website, along with other key road safety and motorcycle content.
Digital advertising will encourage motorcyclists to view the various resources online. Billboard advertising will support the campaign and act as an on-road reminder in high-risk locations.
SO IN THE WORDS OF MOLLY MELDRUM
“Do yourself a favour, get on line and check out the link below”